Data Beats Opinion

Browse Data Beats Opinion

Want to go deeper? Click on a category below for more from Data Beats Opinion.

Article

Content Marketing Reporting: Metrics, Tools & Best Practices for Tracking Performance

Many modern marketers have one rather comical problem: too much data. And it’s hardly surprising. Social media platforms, SEO tools,…

Denise Cullom

Marketer @ SegMetrics

 

Growth Strategies

Greg Digneo: You need to own your distribution (Episode 12)

Paid ads, SEO, and cold outreach are breaking down. But there's one old school channel that is still working: Owned Distribution. Find out how to leverage it for your business.

Ryan Johnson

Marketer @ SegMetrics

 

Tracking & Reporting

5 signs your marketing data is actively hurting your business

Is bad marketing data sabotaging your growth? Here's how to find out if your tracking and reporting is costing you real revenue.

Keith Perhac

Founder @ SegMetrics

 

Announcements

Introducing Shareable Agency Dashboard Templates

Agencies: Stop rebuilding the same dashboards for every client. Discover how SegMetrics' helps you systematize and scale your agency dashboards.

Ryan Johnson

Marketer @ SegMetrics

 

Announcements

Introducing AI Search Tracking

AI traffic is already shaping buyer behavior — but most analytics tools bury it in referral data. SegMetrics' AI Search Tracking identifies AI-driven traffic and measures its true impact on leads, revenue, and lifetime value so you can make smarter, data-driven decisions.

Ryan Johnson

Marketer @ SegMetrics

 

Growth Strategies

Chris Orzechowski: There’s so much money in your list (Episode 11)

Want to make more money with your email list? In this episode, email automation expert Chris Orzechowski breaks down how to find the hidden buyers on your list, advanced automation tricks to earn more, plus his "future of email' predictions.

Ryan Johnson

Marketer @ SegMetrics

 

Article

8 Influencer Marketing Tips to Scale Your Business

Influencer marketing tips fill the internet. Most of them are garbage. They tell you to "be authentic" and "find the…

Denise Cullom

Marketer @ SegMetrics

 

Article

12 Proven Strategies to Improve ROI on Digital Marketing Campaigns Using Data from Multiple Tools

Digital marketing success isn't just about running campaigns...it's about knowing which campaigns actually drive revenue. When you're juggling data from…

Denise Cullom

Marketer @ SegMetrics

 

Article

Cross-Device Tracking: How Multi-Device Attribution Transforms Marketing ROI in 2026

When it comes to marketing, the analysis of each touchpoint leading up to a purchase is essential. Funnel attribution, which,…

Denise Cullom

Marketer @ SegMetrics

 

Announcements

Introducing Metric Alerts

No more manually checking all of your marketing dashboards to ensure everything is on track. Metric Alerts watch your KPIs 24/7 and ping you if there’s a problem.

Ryan Johnson

Marketer @ SegMetrics

 

Growth Strategies

Kurt Elster: Navigate AI’s hidden e-com tricks and risks (Episode 10)

AI is changing the game for e-commerce sites...but not necessarily in the ways you expect. How can you navigate the tricks and risks in this new era?

Ryan Johnson

Marketer @ SegMetrics

 

Tracking & Reporting

Just Ask Ian: Ad platforms are lying about your REAL cost per lead

Don’t just take the ad platforms word for how well your ads are doing. They don’t have access to all your data — including the lifetime value of your ad leads. In this video, we show you a better way to find lead value.

Ryan Johnson

Marketer @ SegMetrics

 

Article

8 Tips on How to Scale Your Marketing Agency Business: A Complete Growth Guide

You run a marketing agency. It works. Clients pay you but you're stuck doing everything yourself. You want to grow…

Denise Cullom

Marketer @ SegMetrics

 

Growth Strategies

Neville Medhora: Will your business survive AI? (Episode 09)

AI hasn't just sped up business. It's also rewritten the rules for whole industries. How will your business survive now that expertise is free?

Ryan Johnson

Marketer @ SegMetrics

 

Article

15 Customer Touchpoints That Will Optimize Your Customer Journey

How many businesses can genuinely say they monitor their buyers across each customer touchpoint—from the first time they come across…

Vanessa Copley

Marketing